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KMID : 1235020100040020051
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Health Service Management Review
2010 Volume.4 No. 2 p.51 ~ p.62
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A Study on the Competitive Strategy of Hospital Industry by the Foreigner`s Medical Tourism Types
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Jeong Won-Kil
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Abstract
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Tried to design servitization strategy model of medical tourism based on foreigner`s decision making of hospital selection type. Theoretical approach which included medical tourism and selection attribute of hospital objective, servitization, was reviewed to design medical tourism servitization strategy . Servitization strategy model of medical tourism was configured multi dimentions that consisted of applied stage, target market and level, determined factors, and the strategic tools of servitizaton by the strategy types. Three types of medical tourism servitization strategy model - P2H, H2H, B2H - was derived for practical implementation of hospital.
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KEYWORD
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Medical Tourism, Servitization, Servitization Model of Medical Tourism, Servitization Types of Medical Tourism
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